At last, a company that is prepared to make a stand on presentation and image!! UBS (Switzerland's biggest bank) has issued a 40+ page "dress code" for staff. This is great!! People are told exactly what to wear and how to wear it!
You only have to look around in the street to see how poorly people dress for work. It is not professional, it is not presenting the employer in a positive way and, in some cases, it is just sloppy.
"our style of dress reflects our mode of action" - this being the case, most of us must be fairly unsure of the companies with whom we are currently dealing!!! Most people in business need to be told how to dress.
Business people (regardless of the size of the company) want to impress, gain our confidence and consequently, our business. You would be forgiven for thinking this is not the case, when confronted by the appearance of some folk.
The dress code goes on to cover many, many more related topics and I say "good job". These documents come about because they are needed. If everyone at UBS dressed and behaved flawlessly, there would never have been a dress code written - however, if this document achieves excellent personal presenation and behavioral standards - it will be an absolute winner and something other companies should replicate!
One of the most highly searched topics in the Image Industry is Business Dressing - people not only need to know, they want to know how to dress correctly for business. UBS has provided leadership, instruction and easy to follow direction for their staff.
I would encourage other companies (large and small) to take a leaf from their book!!
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